In the fast-paced world of automotive retail, a dealership’s website is more than just a digital storefront—it’s a critical part of the customer journey. That’s why having a website provider that prioritises customer research, user behaviour, and technological innovation is essential. At the heart of this evolution are our connected lead generation tools, such as Trade-in Valuation, Finance Enquiry, Finance Score and Book a Test Drive, which have undergone a significant transformation with the launch of our new website platform: Radius.
From Sticky Bars to Seamless Integration
Originally introduced on our Modular websites, and formerly known as “Connect,” these lead generation tools began as a sticky toolbar designed to keep key actions—such as booking a test drive or requesting a trade-in—always within reach. While effective, this fixed placement, especially on mobile devices, sometimes disrupted the browsing experience.
With the launch of Radius, we’ve reimagined how our connected lead generation tools work. No longer confined to a static sidebar, these tools are now flexible, context-aware, and fully integrated into the site experience. Dealerships can place tools exactly where they make the most sense—within navigation menus, vehicle detail pages, or embedded in content—creating a smoother, more intuitive path for customers.
Why Radius Makes a Difference
The Radius website platform is built on insights from real customer behaviour. We listened to feedback and designed a platform that:
- Eliminates intrusive design elements like sticky toolbars on mobile
- Empowers dealerships with control over tool placement
- Improves usability by embedding tools contextually
- Supports stronger lead generation through smarter interactions
This isn’t just a design update—it’s a strategic shift that aligns digital experiences with how customers actually shop for vehicles online.
Smarter Tools for a Smarter Journey
Under Radius, our connected lead generation tools are not only more flexible—they’re also more powerful. With enhanced personalisation, improved data capture, and seamless CRM integration, these tools are now better equipped to convert website traffic into qualified leads and real-world sales.
Whether it’s a Finance Enquiry button on a vehicle page or a Book a Test Drive link in the main menu, every interaction is designed to feel natural, timely, and helpful.
What’s Next for Dealerships
As all Indiqator customers using our dealerships’ websites transition to Radius, we invite you to explore the new capabilities of our redesigned website platform, including our reengineered lead generation tools,. These updates represent a leap forward in digital retailing—one that puts customer experience first while driving measurable business outcomes.
Learn more about Radius here.
